Terms of Service

Last updated: 4 November 2026

These are the terms on which we provide our service. Plain English, and the whole of it — nothing hidden in small print.

1.Who we are

2.Who these terms apply to

These terms apply between us and you as a business. You're engaging us in the course of your trade, so this is a business-to-business arrangement and consumer cancellation rights don't apply. Our cancellation terms are in section 9 and they're straightforward.

3.What we provide

• A website for your business, built, hosted and maintained by us.
• Help setting up your domain name and your Google Ads account, in your name, on a short call.
• Google Ads campaigns, written and managed by us.
• Your Google Business Profile and local search presence set up and looked after.
• A tracked phone number with missed-call text-back.
• A one-page report each month.

What's included is what's listed on our website at the time you sign up. If we change what's included, it doesn't change what you're already getting.

4.One client per trade, per area

While you're with us, we won't take on another client in your trade in your area. If you leave, that exclusivity ends and we're free to take someone else on.

5.Fees, ad budget and payment

• Your management fee is the monthly amount agreed when you sign up. If you came on as a founding client at a locked rate, that rate stays for as long as you stay with us.
• Your ad budget is paid by you directly to Google, from the payment card on your own Google Ads account. We never hold your ad budget and we take no margin on it.
• You choose your ad budget, and you can raise or lower it at any time.
• Our management fee is paid monthly in advance, by card through Stripe.
• If a payment of our fee fails or isn't made, we may pause our work on your campaigns until it's sorted.
• We are not currently registered for VAT, so no VAT is added to our fees. If that changes, we'll tell you before it applies to you.

6.Our guarantee

You'll see your finished website before you pay us anything. Once you're signed up and your ads are live, if your site and ads don't bring you at least one genuine new customer enquiry within 30 days of going live, we'll refund the management fee you paid for that month.

An enquiry means a call, text, WhatsApp message or form submission from a new potential customer that comes through your tracked number, your website or your ads. It doesn't have to turn into a job.

The guarantee applies as long as your ads were live for the full 30 days at the agreed starting budget (not paused or cut back by you), you could be reached on the number and forms we set up, and you tell us within 14 days after the 30 days that you're claiming it. It covers our management fee only — never your ad budget, which is paid to Google.

7.What we need from you

To build your site we need your details, your photos and anything else specific to your business, plus reasonably prompt answers when we ask you something. The 30 days in section 6 start on the day your ads go live, which depends on Google approving your account and on you getting us what we need promptly.

You're responsible for the accuracy of what you tell us to publish. Claims about your insurance, qualifications, experience, guarantees or past work go on your site on your say-so. We won't knowingly publish anything untrue, and if we're told something is inaccurate we'll take it down.

8.Google Ads

Your Google Ads account is opened in your own name and business details, and you stay the account owner. We manage it for you through our Google Ads manager account, and you can remove that access at any time. You'll need to complete Google's business verification and add a payment card. Google sets its own prices and its own policies. What a click costs, how much competition there is, and whether Google approves a particular ad are outside our control. Google can also suspend or reject ads under policies of its own.

9.Cancelling

• Month to month. Either of us can end it with 30 days' written notice — email is fine.
• Except under the guarantee in section 6, we don't refund the month you're in, and we'll keep the service running to the end of it.
• The website is yours. When you leave we'll hand over your site files and help you point your domain wherever you want it.
• Your domain and your Google Ads account are already yours and stay with you. Some things can't come with you: our own tooling, and phone numbers provided through third-party services, which may not be transferable.

10.What we don't promise

Apart from the refund guarantee in section 6, we can't guarantee a particular number of leads, calls, jobs or euro of revenue, a particular position in Google's results, or a particular cost per lead. Nobody honestly can — it depends on your trade, your area, your competition, your pricing and how you handle the enquiries you get.

Any figures or examples shown on our website are illustrative, not a promise of results.

11.Data protection

We both comply with the GDPR. How we handle your data is set out in our Privacy Policy.

Enquiries that come in through your website are your customers' data. You are the data controller for them, and we act as your processor — we only handle that data in order to run the service for you.

12.Liability

Nothing in these terms excludes liability for death or personal injury caused by negligence, for fraud, or for anything else that can't lawfully be excluded.

Otherwise, our total liability to you in any 12-month period is limited to the management fees you paid us during that period. We're not liable for indirect or consequential loss, loss of profit, loss of business or loss of anticipated savings.

We're not liable for third-party platforms outside our control — Google, our hosting provider or our payment provider — being unavailable, changing their policies or pricing, or suspending an account.

13.Changes to these terms

We may update these terms. If a change materially affects an existing client, we'll give 30 days' notice before it applies to you.

14.Governing law

These terms are governed by the laws of Ireland, and the Irish courts have exclusive jurisdiction.